Friedrich

While working with JLL Design, I developed this campaign to reaffirm Friedrich’s position as the air conditioner of choice for New Yorkers. By spotlighting the countless Friedrich units already installed across the city, the work reinforces the idea that investing in Friedrich is smarter than settling for cheaper alternatives. In a place where ACs are a lifeline, not a luxury, the campaign emphasizes long-term value, quiet performance, and proven durability — the qualities that have made Friedrich a trusted name for decades, and the reason it continues to cool New York, summer after summer.